McDonald’s, gone from Iceland
Like many other Icelanders, I did a sharp double-take at yesterday’s headlines: McDonald’s – that bastion of American fast food glory – had decided to pack up its golden arches and wave bye-bye. So long Iceland. Have a nice time piecing your country back together!
According to Sky News, “The withdrawal of the golden arches symbolises a can i put my canada goose jacket in the dryer sharp fall from economic grace for a nation.” Meanwhile, the Consumerist proclaimed: “Iceland is so messed up McDonald’s is giving up and going home.”
They are right that the McDonald’s closure is related to the country’s economic meltdown. The rest is a slight misrepresentation. Thing more info is, McDonald’s isn’t actually packing up and going home. The Icelandic owners of the McDonald’s franchise have decided to drop it. They will still run a burger joint in the best canada goose jacket style same location, but under a different name canada goose coat 1000 bulbs promo – and using only domestic ingredients.
So why drop the McDonald’s brand? Well, apart from the hefty annual fees associated with owning the franchise, with the devaluation of the Icelandic currency, importing all those over-processed fish burgers and frozen beef patties and extra-long French fries has become too expensive. Apparently McDonald’s has very stringent standards authorized canada goose outlet when it comes to production buy canada goose coat online of its foodstuffs. For a market as small as Iceland’s, it is not economically viable to invest in can you machine wash canada goose jacket the equipment required to churn out, say, chicken nuggets. Hence most ingredients have had to be imported from a massive McProduction plant in Germany.
The vast majority of Icelanders couldn’t be happier. After all, economic crisis notwithstanding, this country’s food production is, by most standards, exceptional. In purely gastronomic terms, the abandonment of the McDonald’s franchise should be a vast improvement. Iceland was one of the last western countries to open a McDonald’s – the first one opened in 1993. Prior to that, most Icelanders were fairly proud of the fact that this symbol of American multinational domination had yet to plant its golden emblem on Icelandic soil. So when McDonald’s finally did open, it felt a little bit like we’d lost our innocence.
Speaking of which, the irony is not lost around here that the very first McDonald’s hamburger was best canada goose jacket womens snarfed down by then-prime minister Davíð Oddsson, the man many Icelanders deem most responsible for the country’s current economic woes. It was Oddsson who implemented the free-market economic policies that have now failed so spectacularly in best fake canada goose jacket this country. It was also Oddsson who headed the Central Bank for the three years leading up to the country’s economic meltdown. Several Icelandic commentators have observed that it would only be fitting for Oddsson to scoff down the last McDonald’s hamburger as well – bringing to a happy close canada goose coat 1000 calorie bariatric diet an era that most of us are more than relieved to see end.
Above all else, McDonald’s authentic canada goose outlet online in Iceland was a symbol of an era when Icelanders lost touch with their roots and the real things in life. In a strange and poignant way, the departure of Ronald McDonald and company is like a release from the yoke of runaway capitalism and unrestrained greed, of over-processed fare and empty calories. Farewell, golden arches: you won’t be missed.